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Title	:	Shoe Dog: A Memoir by the Creator of NIKE
Author	:	Phil Knight
Book Format	:	Hardcover
Book Edition	:	Anniversary Edition
Pages	:	Pages: 400 pages
Published	:	April 26th 2016 by Scribner (first published April 24th 2016)
Categories	:	Business. Biography. Nonfiction. Autobiography. Memoir. Sports. Audiobook

Shoe Dog: A Memoir by the Creator of NIKE

Phil Knight

Hardcover | Pages: 400 pages

Rating: 4.49 | 118754 Users | 8537 Reviews

Interpretation In Favor Of Books Shoe Dog: A Memoir by the Creator of NIKE

In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.

But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.

Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.

Details Books As Shoe Dog: A Memoir by the Creator of NIKE

Original Title:	Shoe Dog: A Memoir by the Creator of Nike
ISBN:	1501135910 (ISBN13: 9781501135910)
Edition Language:	English
Literary Awards:	Goodreads Choice Award Nominee for Memoir & Autobiography (2016)

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Ratings: 4.49 From 118754 Users | 8537 Reviews

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Growing up in Chicago in the 1980s and 1990s, as a collective society we were in awe of Michael Jordan. Not only did we imagine ourselves draining the decisive jump shot to seal the title, we also had to use every product that he endorsed; Gatorade, Wheaties, Coca-Cola, and, of course, Nike Air Jordan shoes. Nike most likely would not be where it is today without the sponsorship of Jordan and subsequent Jordan Brands, so when I found out that the company's founder Phil Knight had written a



Great story. There is grit, passion, and drama. Phil Knight described in amazing details his journey from selling shoes out of his car to building a multi-billion dollar company. It'd have been a perfect zero-to-hero story if it wasn't for its elitism. All important people in Phil Knight's life seem to be rich and powerful. Knight's parents paid for his college and his expensive MBA. Then the 24 year old Knight asked for even more money to travel the world, beach-bumming in Hawaii for a while.

Loved this book. It was very inspiring to read Phil Knight's story of how he built one of the world's most successful companies. It also inspired me to finish writing Underdog!

Shoe Dog is an extraordinary hero's journey, an epic tale of faith, unparalleled determination, excellence, failure, triumph, hard-earned wisdom, and love. It's nothing short of a miracle that Nike exists. I finished the last sentence in complete awe, inspired and grateful for the experience.--Lisa Genova, New York Times bestselling author of Still Alice and Inside the O'Briens

I think Shoe Dog by Phil Knight is the best memoir Ive ever read by a business person.I consumed it in a day last week. Its about the origin story of Nike, which started out as Blue Ribbon Sports.Unlike so many memoirs, its not an equally balanced arc through Knights life. Its not an ego gratifying display of his awesomeness, heavily weighted in the success of the company and all the amazing things that went on around that. Instead, its a deep focus on the beginning years of Nike especially

A marketing rag that rebrands exploitation as entrepreneurial virtue, with enough rave reviews by endorsed celebrities to make George Orwell proud. To summarize: Stanford MBA returns from trip around the world (funded by parents), secures a Japanese connection (through his father) and hires a rag tag team of misfits to work full time on his shoe empire while he had one foot out the door working as an accountant for PwC. His only real talent was in taking advantage of people: $50 raises for his